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What is a URL slug?

A slug is the human-readable part of a URL that identifies a specific page. For example, in freetool24.com/tools/developer/json-formatter, the slug is 'json-formatter'.

How do I make a good URL slug?

Use lowercase letters and hyphens only. Keep it short (3–5 words). Include your primary keyword. Avoid stop words (a, the, in, of). Example: 'How to Write a Blog Post' → 'how-to-write-blog-post'.

Does a URL slug affect SEO?

Yes. Google uses the URL slug as a ranking signal. A descriptive slug that matches the page's primary keyword helps search engines understand the content and can improve click-through rates in search results.